Your clothes should be an extension of yourself and your personality. They don’t need to be uncomfortable, restrictive or feel like they belong to someone else.

They can bring you joy.

Hello, I’m Gail Morgan and I am a strong advocate of creating a simple, stylish wardrobe. So that you have the time and energy to do the things that you want to do. It’s not just about fashion but about understanding and nailing your own personal style.

I have been interested in clothes and fashion for as long as I can remember – I still have a book of the “designs” that I created when I was eight years old! However, I soon realised that I didn’t have the artistic talent to become a fashion designer….

So I focussed on working in fashion retail with a variety of part-time jobs in different stores (Marks and Spencer, John Lewis, Miss Selfridge) and eventually a place on a graduate retail management programme with C&A.

I loved the variety of the job but when I found out I was pregnant with my son I knew I didn’t want to go back to the long hours of store management – so what to do?

A couple of years earlier my Mum had “had her colours done” and it had made an amazing difference to her life and wardrobe, as well as her confidence in choosing clothes.

I was fascinated by this and after some investigation decided to train to become an image consultant so that I could work around my family and build my own business – definitely the best thing I ever did!

I am at my happiest when I’m advising busy professionals like you, knowing that I can make an incredible difference to both your self-esteem and confidence.